Retail Superstars takes you inside some of the most exciting and interesting independent stores in America. You will meet the owners and managers of these 25 successful stores. You'll learn how they started small and built their businesses alongside the large national chains in their communities. You'll tour the stores, see the merchandise, taste the cakes, smell the coffee, and laugh at the eccentricities all through George Whalin's eyes. The author's vivid descriptions make you feel as though you shopped the stores with him.
These superstar retailers sell everything from apparel, jewelry, housewares, furniture, hardware, Christmas trees, and appliances to groceries, books, surfboards, knives, toys, and goofy novelties. Some are decidedly upscale and others are not. The stores range in size from 1,000 square feet to 300,000. This book provides an inside look at American retailing at its best. Retail Superstars is a must read for anyone who wants to learn what the very best independent retailers do to succeed, even in a down economy. And if you just love to shop, these stores are a must-see!

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